Getting Back to Basics: Reframing Trust, Communication, and Value

Business Expectations

At Zing, we’re taking a moment to get back to the fundamentals asking bold, honest questions that challenge traditional assumptions about service and workplace culture. One question we’ve been reflecting on - Is the customer always right or is the employee often misunderstood?

In a world driven by performance metrics and customer satisfaction scores, it’s easy to prioritize outcomes over conversations. But we believe lasting value is built through mutual trust, open communication, and a genuine understanding of all perspectives whether from our clients or our people.

This is not about choosing one over the other. It’s about creating a culture where both customers and employees feel heard, respected, and aligned toward shared goals. When we listen more closely, clarify more thoughtfully, and lead with transparency, we don’t just solve problems we build stronger, more resilient relationships.

At Zing, we’re committed to revisiting these foundational ideas as part of our ongoing journey toward better service, better teams, and better outcomes.